Consumer Behavior is one of the important areas in the MBA (Master of Business Administration) degree. Being a broad topic, it requires proper attention and preparation. So, to help you pass the Consumer Behavior paper, in this article, I have tried to cover all the important Consumer Behavior questions.
If you are pursuing an MBA and looking for Consumer Behavior Questions, this article will be a one-stop solution for you. So, let’s dive deep and get ready for the Consumer Behavior paper.
Here are the Consumer Behaviour Questions with Detailed Answers
1. Define Consumer Behavior and explain the different kinds of consumers.
Answer: Consumer behavior is a very common term in the field of marketing. It basically implies the combination of decision processes, actions, previous experiences, and external influences that define consumers’ choice for purchasing certain products or services. In terms of marketing, consumer behavior indicates a psychology-based study on the purchasing decisions of people. It is a valuable instrument in identifying the motivations for consumers to purchase a specific product or service. Different aspects can influence consumer behavior, which are also important components of consumer behavior itself.
For example, certain celebrities endorsing a smartphone brand could influence consumers’ buying behavior when looking for smartphones. Consumer behavior also focuses on the underlying motivations, social factors, psychological factors, and environmental factors that influence customers’ buying decisions and brand perceptions. Depending on the different factors underlying consumer behavior, businesses also have to reflect on consumers’ types for strengthening their marketing initiatives.
Different Types of Consumers
The classification of consumers broadly into different categories on the basis of consumer behavior evaluation helps in easier development of consumer profiles. The common types of consumers include loyal customers, bargain hunters, need-based customers, impulse shoppers and wandering consumers.
a.) Loyal Customers: As the name implies, loyal customers are very dedicated to a business and serve the foundation for the majority of income of the business.
b.) Bargain Hunters: Bargain hunters are the consumers looking for the best deals in terms of price.
c.) Need-based Customers: Need-based consumers make purchases according to their need for a particular product or service and are likely to make purchases with decisive thinking.
d.) Impulse Shoppers: Impulse shoppers purchase anything while browsing across products and services.
e.) Wandering Consumers: Wandering consumers are less likely to purchase anything unless providing the right stimulus for their interest.
2. Describe the consumer research process?
Answer: The significance of consumer research in the field of marketing is not an unknown aspect for many businesses. Most importantly, companies planning to launch new products to the market are highly dependent on consumer research to ensure success. Consumer research is a vital tool for understanding consumers, their needs, preferences, values, beliefs, and expectations. The consumer research process can be explained in the following steps,

The consumer research process starts with definition of research objectives. It is important to plan out the goals and milestones for developing a proper design for the consumer research process. The research objectives help in establishing the foundation for understanding the type of information required in the process.
The second step in the consumer research process refers to secondary research with focus on collecting internal and external data. Internal data from the organization itself and external data such as social media, directories, news sources, and user-generated content and market research reports are important secondary research requirements.
The primary research process starts now on the basis of the parameters inferred from secondary research. Primary research involves qualitative and quantitative research for identifying various data points.
The final step in the consumer research process is the combination of findings from the research process. Then, the findings have to be communicated in a comprehensible manner with open-ended questions.
3. Explain the limitation of Consumer Research?
Answer: Effective consumer research is essential to ensure productive marketing strategies. However, researchers should also know about consumer research limitations to improve research value while addressing the setbacks for refined outcomes. Primary research limitations are largely evident in research quality, researcher bias, sample selection methods, and constraints of budget and time. The limitations on secondary research include verification of research and conflicting assumptions and motivations of research.
4. Explain Maslow’s Need Hierarchy Theory. Discuss its importance?
Answer: Maslow’s Need Hierarchy Theory is a common mention in psychology that describes human behavior on the basis of a five-layered model of human needs. The visual depiction of the theory is generally a pyramid with needs arranged in an order of hierarchy from bottom to up. The theory implies that people have to fulfill the needs at the bottom of the pyramid before their move towards the needs in the higher levels.
The five layers of needs in the Maslow’s Need Hierarchy from bottom to top are as follows,
- Physiological needs
- Safety needs
- Belongingness and love needs
- Esteem needs
- Self-actualization

The importance of Maslow’s Hierarchy of Needs in the present times is debatable. However, it can help in identifying the ideal motivations for human behavior. In addition, the hierarchy of needs provides recognition for the fact that individuals have multiple needs and are capable of achieving their true potential.
5. Discuss the concept of perception?
Answer: Perception, in the simplest words, is the understanding of an individual about their surroundings, a specific person, thing, or place. In terms of psychology, it means a combination of processes that help in making sense of the stimulus encountered at all times. The process of perception starts with stimuli in the environment and finishes with our interpretation of the stimuli. Perception is basically an unconscious process that happens throughout the day without the awareness of an individual, while helping make sense of the events happening in a day.
6. What do you mean by ‘Learning’? Explain the steps involved in learning process?
Answer: Learning is probably one of the most commonly used words in the English language, especially in the academic sector. When an individual acquires new information, behavior, knowledge, skills, understanding, values, and abilities, the process is known as learning. The sources of learning could be different, and the final outcome may also vary.
However, here are the four important steps for the learning process –
- Search for the information and screening it
- Ingesting the information and synthesizing it
- Utilizing the information and collection of feedback
- Regulation
For example, if you want to learn about a new recipe, then follow the four-step learning process.
- Search for information on new recipes and sort them out according to your preferences.
- Watch the videos and understand the instructions in the videos.
- Use the information learnt from the videos to make the recipe yourself and collect feedback from family members.
- Change the method of making the recipe based on feedback.
7. What are the communication skills a manager must acquire for success in his work?
Answer: Managers must acquire the following notable communication skills for ensuring their success in professional responsibilities,
- Knowledge of diverse communication styles
- Ability to ask the right questions
- Clarity of communication
- Effective listening
- Abilities for navigating difficult conversations
- Adaptability for obstacles to communication
- Team-building skills
8. What are the common barriers to communication? How do you overcome them?
Answer: The general barriers to communication are emotional barriers, physical barriers for non-verbal communication, lack of attention, distractions, environmental barriers, and perception differences. Cultural differences, false assumptions, prejudices, and language differences also contribute to impeding communication. So, the solution to these problems is evident in understanding the process of communication effectively. Rather than assuming communication as the interaction between two parties, communication should be treated as a process of meaningful exchange of information. Identification of value in the communication process and resolution of the barriers with open-mindedness can help in overcoming the obstacles to effective communication.
9. Discuss the general principles of effective communication?
Answer: The general principles of effective communication evolve with the changing times. However, here are some of the consistent general principles for effective communication,
- Clarity of ideas and objectives in the communication process
- Attention
- Consistency
- Appropriate language
- Environmental setting
- Listening and understanding
- Flexibility
10. Why does an organization need multiple channels of communication?
Answer: Organizations are slowly expanding in terms of operations and have the requirements to communicate with clients, stakeholders, customers, and investors. In addition, businesses need internal channels of communication for ensuring interaction between employees. Therefore, organizations need multiple communication channels for maintaining distinctiveness between the different business communications to external stakeholders. In addition, multiple channels of communication can improve internal productivity of the organization.
11. Explain the essence of a good communication system in an organization?
Answer: The characteristics of a good communication system for a business are as follows,
- It must provide a platform for complete interactions without interruptions.
- It must deliver messages concisely.
- It should include a facility for feedback.
- It should support different languages.
- It should support integration with other business processes.
12. Explain the nature of group in an organization. Explain the kinds of groups?
Answer: The nature of group in an organization or group nature refers to the dynamics that happen when two or multiple people work in collaboration for achieving the organization’s objectives. Groups are an essential component in an organization’s functioning as they serve the basic purpose of organization structure while also delivering particular results for any organization.
There are generally two kinds of groups in an organization, such as formal and informal groups. Formal groups are basically formed to help in achieving certain organizational objectives. On the other hand, informal groups develop with group members that have been working together for a long period of time.
13. Why do you understand by Group Dynamics? Why do groups come into existence?
Answer: Group dynamics basically refers to the understanding of the forces in a group. The interactions among people in a group and the factors underlying the interactions establish group dynamics. For example, the common objectives and goals bring the group members together while ensuring compliance with specific culture and values.
The most important reasons for the existence of groups in an organization are as follows,
- Groups offer a new perspective for members to think about specific issues in an organization.
- Groups deliver the impact of synergy, thereby multiplying the impact of ideas.
- Groups are crucial tools for fostering team spirit.
- Group dynamics can be a source of job satisfaction for group members
- Groups offer chances for collaboration and coordination to improve productivity
14. What are the various advantages of forming committees? What are its limitations?
Answer: Committees are far more functional than their assumed role in addressing specific tasks or functions. The increasing complexity and growth of enterprises has presented the need to form committees. The formation of committees has multiple advantages such as collection of ideas and opinions of various experts alongside improvement in cooperation among experts. Formation of committees also provides representation to different interests in an organization. Most important of all, participation in committees delivers professional training advantage to all the young executives. So, committees also provide the perfect foundation for businesses to develop their leadership pool for the long-term.
On the contrary, it is also important to reflect on the limitations of committee formation to anticipate the ideal use cases in which developing a committee may not be a better option. One of the first aspects of committee formation is the cost factor as businesses have to invest a lot in organizing meetings alongside providing travelling expenses and other allowances. Another notable setback with forming committees is the lack of clarity on accountability in event of wrong decisions of the committee.
15. How the economy is measured in international trade?
Answer: The exchange of goods, services, finance and investments among countries and the businesses in them establish the foundation for economy in international trade. So, countries need to measure the economy in international trade for understanding the impact of the transactions on the economy. The measurement of international trade can help in forming ideal trade policies, trade agreements and regulations. The two significant instruments that can help in measuring the economy in international trade are balance of payments and balance of trade. Countries could measure the economy in international trade through balance of trade, which is basically the difference between the value of exports of the country and its imports. Countries could get only two possible results from the calculation of balance of trade i.e. either trade deficit or trade surplus.
Trade deficit is evident in case of higher value of imports while trade surplus implies a higher value of exports. The second indicator of economy in international trade is the balance of payments. The balance of payments is the difference between the total influx of money into the country and total flow of money going out of the country for a specific period of time. The balance of payments encompasses all economic transactions between individuals, companies and the government with the remaining world. So, the balance of payments takes various factors into account such as foreign investments, goods exports and imports, loans and foreign aid, financial transfers and financial capital.
Final Notes
We have to team of MBA Experts. If you have any query related to Consumer Behavior, write them in the comment below or contact us directly.
We will be happy to help you.
All the best for your exam!!
It is actually a great and helpful piece of info. I am satisfied that
you just shared this helpful information with us. Please keep us informed like this.
Thank you for sharing.
Excellent way of telling, and nice post to get data concerning my presentation subject matter, which i am going to deliver in school.
This paragraph will help the internet people for building up new weblog or even a blog from start to end.
I think everything published was actually very logical.
However, what about this? what if you were to write a
killer headline? I am not suggesting your information is not solid, but what if you
added something that makes people desire more? I mean MBA Notes – Consumer Behavior
Questions and Answers is a little plain. You might look at Yahoo’s home page and note
how they create article headlines to grab viewers to click.
You might add a related video or a picture or two to grab readers excited about everything’ve got to say.
In my opinion, it could make your blog a little livelier.
Pretty! This was an incredibly wonderful article.
Thank you for supplying this info.
My spouse and I absolutely love your blog and find most of your post’s to be
exactly what I’m looking for. Would you offer guest writers to write content for you personally?
I wouldn’t mind composing a post or elaborating on most of the subjects you write
in relation to here. Again, awesome site!
I’ve been browsing on-line more than 3 hours
nowadays, yet I never discovered any interesting article
like yours. It’s lovely value enough for me. Personally, if all webmasters and
bloggers made excellent content as you probably did, the web will likely
be a lot more useful than ever before.
Neat blog! Is your theme custom made or did you download it from somewhere?
A design like yours with a few simple tweeks would really make my blog shine.
Please let me know where you got your theme. Appreciate it
Very nice blog post. I absolutely appreciate this website.
Keep it up!
If you wish for to improve your know-how only keep visiting this website and be updated with the most recent news
update posted here.
With havin so much content do you ever run into any issues of
plagorism or copyright violation? My site has a lot of completely unique content I’ve either written myself or
outsourced but it appears a lot of it is popping it up all over the internet without
my permission. Do you know any solutions to help stop content from being ripped off?
I’d definitely appreciate it.
It’s wonderful that you are getting ideas from this article as
well as from our discussion made here.
Hmm is anyone else encountering problems with the images on this blog loading?
I’m trying to find out if its a problem on my end
or if it’s the blog. Any feedback would be greatly appreciated.
It’s really very complicated in this active life to listen news on TV,
so I simply use the web for that reason, and obtain the newest news.
I will immediately clutch your rss as I can’t to find your email subscription link or e-newsletter service.
Do you’ve any? Kindly let me know so that I may subscribe.
Thanks.
It’s impressive that you are getting thoughts from this post as
well as from our dialogue made at this time.
It’s not my first time to pay a quick visit this web page, i am visiting
this web page dailly and obtain fastidious facts from here daily.
Excellent blog you have here but I was curious if you knew
of any community forums that cover the same topics talked about here?
I’d really like to be a part of group where I can get opinions
from other knowledgeable people that share the same interest.
If you have any recommendations, please let me know. Many thanks!
I used to be able to find good information from your content.
When some one searches for his required thing, so he/she wishes to be available that
in detail, so that thing is maintained over here.
Thank you for the good writeup. It in fact was a amusement account it.
Look advanced to more added agreeable from you! By the
way, how could we communicate?
Hello Dear, are you in fact visiting this website on a
regular basis, if so after that you will absolutely get nice knowledge.
That is really fascinating, You are a very skilled blogger.
I have joined your rss feed and stay up for looking for more of your excellent post.
Additionally, I have shared your website in my social networks
Thank you for the auspicious writeup. It actually was once a enjoyment account
it. Glance complicated to far introduced agreeable from you!
However, how can we be in contact?
It’s going to be ending of mine day, but before ending I am reading
this wonderful article to increase my knowledge.
Terrific work! This is the kind of info that are supposed to be shared
around the internet. Shame on the seek engines for not positioning this submit higher!
Come on over and seek advice from my web site . Thank you =)
It’s an amazing article in support of all the internet people; they will get benefit from it I am sure.
I think this is among the most significant information for me.
And i’m glad reading your article. But want to remark on some general things, The web site style is perfect,
the articles is really excellent : D. Good job, cheers
I blog quite often and I really appreciate your information.
This article has really peaked my interest. I am going to bookmark
your website and keep checking for new details about once a week.
I opted in for your Feed too.
Link exchange is nothing else except it is simply placing the other
person’s weblog link on your page at appropriate place and other person will also do
similar in support of you.
Spot on with this write-up, I really feel this site needs much more attention. I’ll
probably be returning to see more, thanks for the advice!
hi!,I love your writing so a lot! share we communicate extra about your article on AOL?
I require an expert in this area to resolve my problem.
May be that’s you! Having a look ahead to look you.
Today, I went to the beach with my kids. I found a sea shell
and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.”
She placed the shell to her ear and screamed. There was a hermit crab
inside and it pinched her ear. She never wants to go
back! LoL I know this is entirely off topic
but I had to tell someone!
Very good site you have here but I was curious if you knew of any message boards that
cover the same topics discussed here? I’d really love to be a part of online community where
I can get opinions from other knowledgeable people that share the same interest.
If you have any recommendations, please let me know.
Appreciate it!
I do accept as true with all the ideas you have presented in your post.
They’re very convincing and can definitely work. Still, the posts are too quick for novices.
May you please lengthen them a bit from subsequent time? Thank
you for the post.
Pretty part of content. I just stumbled upon your weblog and in accession capital to claim that I
get actually loved account your blog posts. Any way I’ll be subscribing in your
feeds or even I achievement you get right of entry
to persistently quickly.
Wow, superb blog format! How long have you ever been running a blog
for? you made blogging look easy. The overall glance
of your web site is great, as neatly as the content!
It’s in fact very complex in this active life to listen news on TV, so I just use the web for that reason, and obtain the most up-to-date information.
Marvelous, what a web site it is! This website presents valuable facts to us, keep it up.
I don’t know whether it’s just me or if perhaps everybody else experiencing problems with your site.
It appears like some of the text in your posts are running off the screen. Can someone else
please comment and let me know if this is happening to
them as well? This might be a problem with my browser because I’ve had
this happen previously. Kudos
Greetings! I know this is kind of off topic but I
was wondering which blog platform are you using
for this site? I’m getting fed up of WordPress because I’ve had problems with hackers
and I’m looking at alternatives for another platform.
I would be great if you could point me in the direction of a good
platform.
I used to be able to find good information from your content.
I’m truly enjoying the design and layout of your website.
It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did
you hire out a designer to create your theme? Exceptional work!
Nice blog right here! Also your website so much up very fast!
What host are you using? Can I get your associate link in your host?
I wish my website loaded up as fast as yours lol
After looking at a handful of the articles on your site, I honestly appreciate your way of blogging.
I added it to my bookmark site list and will be checking back
in the near future. Please check out my web
site too and tell me what you think.
I don’t even know the way I finished up here, but I
believed this put up was good. I do not recognise who you might
be but definitely you are going to a well-known blogger when you
are not already. Cheers!
Hi, I think your blog might be having browser compatibility issues.
When I look at your blog in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then that, superb blog!
I was suggested this blog by my cousin. I am not sure whether
this post is written by him as nobody else know such detailed about
my problem. You are amazing! Thanks!
Right away I am ready to do my breakfast,
when having my breakfast coming again to read further
news.
Hi there are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you require any coding expertise to make your own blog?
Any help would be really appreciated!
Thanks in support of sharing such a pleasant idea, piece of writing is good, thats why i have read it entirely
Hi, I want to subscribe for this weblog to
take most recent updates, thus where can i do it please help.
Awesome blog! Is your theme custom made or did you download it
from somewhere? A design like yours with a few simple adjustements would really make my blog
shine. Please let me know where you got your design. Thank you
Hello, its nice piece of writing concerning media print, we all know media is a enormous source of data.
You have made some good points there. I looked on the web to find out more about the issue and found most people will go along with your views
on this website.
It’s a shame you don’t have a donate button! I’d without a doubt donate to this excellent blog!
I guess for now i’ll settle for book-marking and adding your
RSS feed to my Google account. I look forward
to brand new updates and will talk about this website with my Facebook group.
Talk soon!
Spot on with this write-up, I truly believe that this web site needs much more attention.
I’ll probably be back again to read through more,
thanks for the info!
It’s appropriate time to make some plans for the future and it’s time
to be happy. I have read this post and if I could I want to suggest
you some interesting things or suggestions. Perhaps you could write next articles referring to this article.
I desire to read more things about it!
Thanks for sharing such a fastidious thought, article is nice,
thats why i have read it entirely
For latest news you have to pay a quick visit world wide web and
on internet I found this site as a most excellent web site for hottest updates.
Good post however I was wondering if you could write a litte more on this topic?
I’d be very grateful if you could elaborate a little bit more.
Bless you!
I am sure this paragraph has touched all the internet
people, its really really fastidious paragraph on building up new website.
Wow, superb blog layout! How long have you been blogging for?
you made blogging look easy. The overall look
of your web site is excellent, as well as the content!
wonderful post, very informative. I ponder why the opposite experts of this sector don’t notice this.
You must continue your writing. I’m confident, you have a huge readers’ base already!
I like looking through a post that can make men and women think.
Also, thanks for allowing for me to comment!
Thanks a bunch for sharing this with all of us you actually recognize
what you’re speaking approximately! Bookmarked.
Kindly also consult with my web site =). We can have a hyperlink trade contract among us
I used to be suggested this blog through my cousin. I’m no longer certain whether or not this put up is written by means of
him as no one else know such special about my trouble. You are incredible!
Thanks!
Really no matter if someone doesn’t understand after that its up to other visitors that they will help, so here it happens.