Searching and finding a helpful piece of information relating to a particular topic on the web has become quite easy. However, have you ever wondered how you are able to get what you are looking for so easily? Well, here, the Google algorithm comes into action. As there are thousands of active websites on the web today, finding helpful information would require huge efforts.
But the complex algorithm of Google makes the task easier for you. It sifts through the different websites and displays you only the ones that contain the keywords that you have used during the search. Google also assigns a rank to the pages based on a number of factors. The pages that rank higher or find a place in the first pages on Google are usually the best links that can effectively answer your search query.
I’ll tell, why Google Algorithm is very important but before moving to that, let’s know about all the Google Algorithm Updates.
Here’s the Complete List of Google Algorithm Updates Till Now
|Updated Date||Update Type||Update|
|May 04, 2020||May 2020 Core Update||The second confirmed update of 2020 by Google, which seemed to have the second strongest impact across industries after the core August 2018 “Medic” update.|
|March 11, 2020||COVID-19 Pandemic||WHO declared the coronavirus a pandemic on March 11th. COVID-19 has drastically shifted consumer search behavior. This is not a confirmed Google algorithm update, but Google adapting to a volatile and dramatic shift in search behavior which is now affecting rankings.|
|February 07, 2020||Unnamed Update||Unconfirmed Google update, whose effects may have been reversed around February 12th.|
|January 22, 2020||Featured Snippet De-duping||Google confirmed an update that URLs shown in Featured Snippets would no longer appear as traditional organic results in the rest of SERP. Featured Snippets themselves are a promoted organic result to Google and this reduced duplication of sites.|
|January 13, 2020||January 2020 Core Update||A confirmed global Google core update that seemed to have a high impact on health, beauty, finance, internet, and family and community categories.|
|December 09, 2019||International BERT Roll-Out||Google confirmed that BERT is rolling out internationally across more than 70 languages. Before, BERT had only applied to featured snippets in non-English languages.|
|October 22, 2019||BERT Update||Google’s confirmed natural language processing (NLP) updated model. BERT helps Google better understand and interpret context in search queries. It processes words in relation to one another in a sentence, rather than looking at words individually.|
|October 02, 2019||Unnamed Update||Unconfirmed update that caused fluctuations in the Arts, News, and Sports sectors.|
|September 24, 2019||September 2019 Core Update||Confirmed Google update that impacts Google’s ranking system in determining what are the most relevant web pages for a specific query. Google is becoming increasingly more critical in health and medical websites.|
|July 12, 2019||Maverick Update||Unconfirmed Google update that shows an algorithm shift, with the highest level of SERP fluctuations appears on July 18, 2019.|
|June 06, 2019||Site Diversity Update||Google’s confirmed update helps create variety in SERP so the same brand is not repeatedly listed, unless it is especially relevant to a particular search.|
|June 03, 2019||June 2019 Core Update||A new core update announced by Google, affecting a wider field of domains than previous core updates. This update seemed to revert some of the March 2019 Core Update that changed factors of brand and authority too much for better rank stability.|
|May 23, 2019||Indexing Bugs||Google confirmed fixing indexing bugs, one which prevented new content from being properly indexed, impacting the traffic to sites that rely on breaking news and fresh content.|
|April 05, 2019||Deindexing Bug||Google confirmed on April 10th that they fixed a bug that dropped high ranking pages from the search index on April 5 – 7.|
|March 12, 2019||March 2019 Core Update||Google confirmed releasing a broad core algorithm update, restating that there is no fix if your site was negatively impacted.|
|March 01, 2019||Unnamed Update||An unconfirmed update with Google that temporarily affected page 1 organic search results.|
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Here’s Why the Google algorithm so important?
If you are wondering why the Google algorithm is so important, take a look at the most prominent reasons below –
Ranks Different Webpages
One of the significances of Google search algorithm is that it helps in ranking different pages on the internet. It takes into consideration a number of factors and helps in assigning a specific rank to each of the webpages that appear on the search results.
Higher the rank of the web page on the Google search engine results more is the relevancy of information or business product and services for the customers. Depending on the keywords used, external links present on the website and other important factors, the algorithm assign a particular rank to different webpages.
Increases Visibility of Business
Google algorithm also helps in increasing the visibility of different businesses. Every business wants to acquire a top position on the search engine results. Being updated about the latest Google algorithm can easily enable your business to appear on the top pages of Google. With higher ranking and greater visibility, it becomes easy for businesses to enhance their exposure and attracts more customers effectively. This, in turn, helps in increasing the overall sales and revenues of businesses.
Saves Time and Effort
With millions of website on the internet, it seems to be practically impossible to go through all the website and access the required information. It can even consume a whole lot of time but still may not provide you with the desired outcomes. Here the Google search algorithm comes to help.
The algorithm eliminates all the websites that do not contain any information relating to your search query. It only provides you with the top websites that contain the keywords or search terms that you have entered in your search. This helps in saving a great deal of time. Moreover, you also do not have to put in much effort as you only have to go through the websites that are relevant to your search.
Google algorithm for SEO helps in optimizing the websites on the internet and enhancing the search experience for the users. It helps in pushing the sites that contain high-quality content to the top. Google algorithm evaluates all the web pages and rewards them with the right rank.
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Google algorithm also helps in increasing the overall quality of content available on the web. It evaluates all the important aspects and ensures eliminating all the components that are likely to create a negative experience for the users.
Google algorithm for SEO is something that all businesses must consider if they want to appear on the top pages of the search engine. It helps in providing users with more reliable and trusted sources that can answer all their queries in the best possible way.