When it is about search engine optimization (SEO) and search engine marketing (SEM), there are a lot of confusions among people. SEO vs SEM is one of the most confusing topics. While many people think that SEO and SEM can be interchangeably used, they are actually different. Both are methods used by businesses to reach their target audience on popular search engines like Google.
If you are wondering about the key differences between the two, take a look at the list below.
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Know the Differences Between SEO and SEM
SEO vs SEM: Meaning and Aim
SEO refers to the process of increasing the number of visitors to your business website by enhancing the rank of the website on the search engine. Its main aim is to optimize all the different elements of your website to attract more organic traffic from popular search engines like Google.
However, SEM is completely different. It refers to an internet marketing type that includes the promotion of different websites by improving their visibility on search engine result pages through advertising and optimization. The core aim of SEM is to gain more traffic for your business through paid means.
2. SEO vs SEM: Strategies
When understanding the difference between SEO and SEM, the strategies used in both methods are important to consider. While SEO is a popular organic search strategy, SEM is a paid search strategy. Other significant strategies used in SEO are optimization of webpage speed, optimization of web page content, optimization of metadata, internal link building, and social bookmarking.
On the other hand, the prominent strategies of search engine marketing are launching ad campaigns, creating ad groups with the target keywords, creating retarget audiences, developing social media ads, and monitoring different metrics.
3. SEO vs SEM: Speed of Results
While SEM can provide you with immediate results, SEO does take time to give the desired results. When your paid SEM campaign is live, you can instantly find it in the search results after approval. However, in the case of SEO, it takes about several weeks or even months to generate results unless there isn’t any competition.
The absence of any competition is quite a rare case as thousands of businesses compete with each other to option a position on the first page of popular search engines. When you adopt the organic SEO strategy, you will have to put in more effort and wait for a long time to see the real results.
4. SEO vs SEM: Ease of Testing
Another significant difference between SEO and SEM is the testing ability. SEM is quite easy to test compared to SEO. When you start search engine marketing for your business, there are high chances that you will require making changes to the ad copy whenever you target a new audience group. In such cases, testing is important. SEM allows you to make the necessary changes easily to the landing pages of different campaigns. However, testing is not at all easy in case of SEO and takes a lot of time.
5. SEO vs SEM: Visibility
In the case of SEM, your business ad is shown to the target audiences only. However, this is not the case in SEO. In SEO, your business ranks higher on the search engines and is shown to everyone.
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In addition to these, another difference is that the click-through rate is lower in SEM while higher in SEO. After going through the important points of SEO vs SEM, you must have a clear understanding of the difference between the two. Knowing the key differences is important to make the right choice for your business.
However, you can even use the combination of two in order to reach your business goals.